The largest retail chain in the US is suspected of changing price tags depending on the income of customers.
All this happens with the help of electronic labels, which have already entered Europe en masse as well. Last year, Kroger increased the number of supermarkets using electronic price tags to 500.
“If it’s hot outside, we can raise the price of water, say food analysts. But even that’s not particularly worrying. Cameras are installed next to digital price tag displays.
Facial recognition software can assess your age and gender when you choose, for example, cereal, and determine how much you are willing to pay based on your data.” Kroger is partnering with Microsoft and the company Intelligence Node, which specializes in artificial intelligence.
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